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Innovation trumps low price
An important and long term client of Frazer Designers was Fisco Tools. Established in the 1930s they were experiencing competition from low cost tape measures imported from Asia.
Fisco
Tuf-lok tape measure
The challenge
Explore the opportunities for innovation in tape measure design and develop a range of lengths from 3 to 8 metres. Use observational and user research with professional and DIY users to understand the shortcomings of, and opportunities for improvement over, competitor products.
The design
User needs research identified 10 failings of competitor products and desirable improvements. These included the capability of being dropped from 10 metres, easier to operate tape lock button, a better belt clip and comfort in the hand. Tuf-lok was the second of two generations of award winning and innovative tape measure ranges.
+44(0)1798 669590 design@knightdesigninnovation.com
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